New at Yext

Here are release notes for the latest features and enhancements from Yext (formerly Hearsay Systems). Click Subscribe to Updates to have future updates delivered to your inbox.

a year ago

February 2024 Product Release

Here's what's in the February 12th release: 

Social

  • Create a Generative AI post description from a prompt 🔷
  • Publish multi-image posts on Instagram 🔷
  • X (formerly Twitter) API v2.0 roll out
  • Content of original posts reposted on LinkedIn now archived by default 🔷

Sites

  • Testimonials for Sites

Data & Analytics

  • Generative AI post and enablement reporting
  • Localization of admin dashboards
  • User Maturity Model's Say Score is enhanced with clicks engagement data 
  • User Maturity Model admin report now includes the Workspace Owner Email field 
  • Alerts Summarized by Keyword admin report now includes a Description field 
  • Auto-subscription column added to the Dynamic Relative Campaign Overview report

🔷Sandbox preview available. Contact Support at support@hearsaycorp.com for more information.

Social

Create a Generative AI post description from a prompt

After clicking New Post with AI, users can now choose whether to create description text using words and phrases (current way), or by writing a prompt. Prompts allow users to generate text based on questions or commands, similar to how most generative AI tools work. Unlike words and phrases, prompts support non-English languages and descriptions are returned in the same language as the prompt.

Example prompts that might generate useful result are:

  • Why is property insurance important during the winter season? 
  • Write a short social post about the need for property insurance in winter.
  • Write a post about winter, snow, and property damage in four sentences or less.
  • Write a Facebook post about wealth, savings, and preparing for the future.

After the user clicks Generate Post Description, the tool functions the same way it has in the past. Hearsay sends a prompt to Jasper, our secure third-party AI partner, with the specified requirements, and the engine sends back three descriptions for the user to choose from. Hearsay never sends customer data to Jasper, we only send the specifications for the post description. 

See Creating a post description with Generative AI for more information about the new workflow. 

This feature is off by default for customers who have already enabled Generative AI. Admins can enable Prompts in the Administrative view of Hearsay Desktop by doing the following:

  1. In the side menu, click Settings.
  2. Under Organizational Settings, click the AI tab. 
  3. Change the setting Allow Writing a Prompt with AI to Enabled.  

To enable Generative AI, contact Support at support@hearsaycorp.com with the subject line “Enable Generative AI, October 2023 Release” in the subject line. In the email, please add all relevant enablement details, such as hierarchy or line of business.

Prompt page

Generated descriptions

Review and Publish page

Compliance admin note in Supervision 

Publish multi-image posts on Instagram

Hearsay now supports multi-image publishing on Instagram, allowing users to post up to 10 images at once. The images published from Hearsay will appear as a carousel post on Instagram.

X (formerly Twitter) API v2.0 roll-out

X (formerly Twitter) has announced the deprecation of the v1.1 API and now requires all API partners to transition to v2.0. As a result, certain Twitter functionalities in Hearsay have changed:

  • Profile field management is no longer supported and users can only edit profile fields in X. Profile fields for X can still be added in Hearsay and compliance admins can still review and approve changes, but users must manually copy approved profile field content into their X account profile. Archiving of profile data remains unchanged.
  • X Social Signals (Opportunities) have been deprecated and are no longer available. The Social Signal setting in the Admin view is set to Disabled for all customers and cannot be edited.
  • Compliance monitoring now includes a daily download of social data.
  • The history range for saving social engagements such as likes, comments, and reposts has been set to 7 days after publishing.
  • Reposts (formerly retweets) no longer generate individual activities in the archives. Only the number of reposts is saved for each post.

In order for changes to take effect, Hearsay users with a connected X account must re-authenticate their X accounts in Hearsay. Affected users have received a notification instructing them to reconnect X on their Home page. 

Content of original posts reposted on LinkedIn is now archived by default

When a user reposts a LinkedIn post and selects Repost with your thoughts, the content of the original post that the user shared is now automatically saved to the activity archives for all organizations by default. Previously, organizations had to contact Hearsay to enable this functionality.

Note: If a user selects Repost without adding their own text to the repost, the post is not archived. 

Sites

Testimonials for Sites

Testimonials for Sites allows users to automatically publish all of their newly approved Facebook Reviews and LinkedIn Recommendations on their websites. Testimonials helps build trust and increase conversion rate by showcasing proof of positive client experiences in a way that is compliant with SEC regulations. 

Testimonials for Sites is only available to organizations that have enabled the New Marketing Rule testimonial feature and who also use a compatible website template.

This feature is off by default. To turn it on, send an email to support@hearsaycorp.com and include “Enable Testimonials for Sites from the February 2024 Release” in the subject line. In the email, please add any relevant enablement details pertinent to your organization as well as any questions that you may have.

Sample testimonials on a Hearsay Site

Data & Analytics 

Generative AI post and enablement reporting

To give admins more insight into usage metrics and the success of AI for social media engagement, the Post All Data report now has a GenAI supported column. The true/false values indicate whether the text description of the post was created using Generative AI. Admins can use the column to filter for Generative AI posts and check their performance against manually created posts.

Additionally, in order to allow admins to more easily view and manage Generative AI access at the workspace level, the Workspace Directory report now has a GenAI enabled column. The true/false values in the column indicate whether the Generative AI feature has been enabled for users in the workspace.

Localization of admin dashboards

To create a better user experience for admins who prefer a language other than English, all the text on admin dashboards and the headers on the embedded reports within dashboards are now shown in the language configured by the admin in their user settings.

User Maturity Model's Say Score is enhanced with clicks engagement data

The User Maturity Model’s Say Score and correspondingly, the User Maturity Model admin report, is enhanced with data on clicks. Previously, the Say Score only included data on likes, comments, and shares/reposts. Now, all types of engagement data that Hearsay archives and creates reports on is accounted for in the Say Score, including clicks. The following engagement data from supported social media networks is used in calculating the Say Score:

  • Facebook: likes, comments, shares, and clicks
  • LinkedIn: likes, comments, and clicks
  • X (formerly Twitter): likes, reposts, and clicks
  • Instagram: likes and comments

This update to the Say Score will also be backdated to ensure that Year-over-Year and Month-over-Month analyses are accurate.

User Maturity Model admin report now includes the Workspace Owner Email field 

The User Maturity Model admin report now includes a new Workspace Owner Email field. This new field makes it easier for admins to track down and contact individual workspace owners. 

Workspace Owner Email field in the User Maturity Model admin report


Alerts Summarized by Keyword admin report now includes a Description field

The Alerts Summarized by Keyword admin report now includes a new Description field that shows the compliance terms behind Regular Expression (RegEx) definitions. The Alerts Summarized by Keyword report can have Regular Expressions (RegEx) terms in the Keyword field, making it very difficult to identify and analyze those terms. By showing the compliance terms behind the RegEx definitions in the new Description field, admins will be able to flag concerns with certain terms or determine the effectiveness of others.

Description field in the Alerts Summarized by Keyword admin report with corresponding RegEx definitions in the Keyword field


Auto-subscription column added to the Dynamic Relative Campaign Overview report

Admins can now see which campaigns have auto-subscription enabled, allowing them to see which campaigns they need to configure auto-subscriptions for or gain insight into which campaigns they can encourage users to auto-subscribe to when the functionality is enabled. The Dynamic Relative Campaign Overview report now has a Auto-subscription column with enabled/disabled values, which indicate whether auto-subscription is enabled for a campaign.