Early Guidance for the March 25th Release
Here's what to look for in the March 25th release.
The guidance in this document is offered for early planning purposes and is subject to change up to the time of release.
Social
Create sub-settings for LinkedIn Recruiter and SalesNav message archiving
Problem Solved: LinkedIn Recruiter and Sales Navigator InMail messages can be allowed or restricted in compliance monitoring, but inbound and outbound messages cannot be distinguished in settings.
Expected Value: Monitoring and supervision of the different LinkedIn direct messages comply with an organization’s policies and standards.
Expected Solution: Introducing a subsetting that allow/disallow all Recruiter / Sales Navigator messages or just the inbound ones
Who is impacted: Advisor/Agent, Client, Compliance Admin
Archiving and Compliance Implications: No
Availability: On for all organizations
Save reaction types
Problem Solved: Currently all reactions are saved as ‘like’-s in Hearsay, while natively there are multiple reaction types in LinkedIn.
Expected Value: Engagement insights can distinguish the reaction types
Expected Solution: Save the different reaction types to Hearsay archives both in case of inbound and outbound reactions:
- like
- celebrate
- support
- insightful
- love
- funny
Who is impacted: Compliance Admin, Marketing Admin
Archiving and Compliance Implications: No
Availability: On for all organizations
Gen AI: Generate Alternate Message for Multi-Voice
Problem Solved: There are cases where the administrator needs to create multiple versions of the post so that the same post appears with different text on the users' social media channels. This can also happen if the administrator only uploads posts written by others (e.g., advertising agencies) to the Hearsay Social platform.
How can we give GenAI-based help to admins to create additional versions based on the original post?
One possible solution is to enhance the multi-voice function with GenAI support. In the Hearsay Social Publisher, this feature can be enabled to allow admins to create multiple text versions for a given post. Before publishing, users can select the version they want to publish the post with.
Expected Value: Tied to multi-voice, creating a broader variety of posts around the same topic can become much easier and without the need to access tools outside HSS.
As it is tied to an existing feature, it is a very logical place for AI help, and it does not stand out in most of the competitions' offerings.
Expected Solution: When admins want to create alternate versions to a new suggested post, they now have the option to generate it with AI by clicking on the “Generate with AI” button.
Hearsay Social Admin Publisher
There are two possible ways to use the AI generator:
1. Choose from the built-in parameters regarding the length of the text (shorter, longer, same length) and the tone of voice (e.g., casual, neutral, professional).
Create Alternate Message with AI
2. Enter a free text prompt like “Rephrase the text with a casual tone of voice and make it longer”.
Alternate Text with AI
The alternate version can be generated by clicking on the “Create Alternate Message” button. After that, the admin can decide to create additional versions or move forward with the post publishing as usual.
This feature is an addition to the current way of creating alternate versions and does not replace it. Admins can always choose whether they want to use the AI feature or enter the alternate version manually.
Who is impacted: Advisor/Agent, Compliance Admin, Marketing Admin, Program Admin
Archiving and Compliance Implications: No
Availability: Off for all organizations, but can be turned on by contacting support@hearsaycorp.com
Mobile
Relate Sending admin-created message templates for users
Problem Solved: Message templates allow users to save time when sending the same message to different clients. Administrators can already create message templates to scale consistent messages that align with their organization's best practices, and help reduce the time users spend creating the same message content. Currently, users are limited to sending message templates on the Relate web experience as they are not available in the Hearsay Mobile apps.
Expected Value: Users were limited to sending templates from the web browser and will now be able to save time sending templates anywhere from their mobile device.
Expected Solution: Users can view, select, edit the templated text, and send admin-created message templates on the go from the Hearsay Mobile app. Templates are available as an attachment in Conversations and if no templates are available to the workspace, no change will occur.
Who is impacted: Advisor/Agent & Client
Archiving and Compliance Implications: No
Availability: On for all organizations (where admins have created Relate message templates)
Data & Analytics
Add traffic tile to Sites Overview Dashboard
Problem Solved: Sites Admins are not able to see where Sites traffic comes from. This information is already available for the users on the Sites Insights Dashboard.
Expected Value: Sites Admins can analyze the traffic sources for Sites. The traffic source categories are the ones used by Google Analytics: Direct, Referral, Organic Social, Paid, and Unassigned.
Expected Solution: On the admin Sites Overview Dashboard, the following 2 tiles are added: Visitors by Source Type and Main Source of Traffic.
New Sites Overview Dashboard Tiles
Who is impacted: Marketing Admin, Program Admin
Archiving and Compliance Implications: No
Availability: On for all organizations using HS Sites
Change Sites Overview Dashboard to filter tiles by weekly aggregates
Problem Solved: Currently, the data on the Sites Overview Dashboard is only available on a monthly basis, after the end of each month. Sites Admins would like to filter the data more granularly and they would like to compare Sites performance against specific timely campaigns.
Expected Value: Admins will have the weekly filtering option when running the in-app Sites Overview Dashboard. This will allow a finer granularity for checking the Sites performance metrics.
Expected Solution: There will be a new date picker enabled on the admin Sites Overview Dashboard that will allow the admins to use the weekly filtering.
Date Picker
Who is impacted: Marketing Admin, Program Admin
Archiving and Compliance Implications: No
Availability: On for all organizations using HS Sites
Relate Insights for users
Problem Solved: Relate users do not have data insights available that provide key business metrics, such as the number of conversations, the number of appointments or the average response time for incoming texts.
Expected Value: Users will be provided with data and visualizations of the key business measures relevant to their Relate usage performance. They will be able to see the trends over a 30-day period, identify where their Relate performance is better or worse than the performance of their peers, and they will receive recommended actions that are useful to help them improve their performance figures.
Expected Solution: A new user dashboard will be accessible to the end-users from the Insights tab on the side menu. The Relate Insights dashboard will expose key business measures on the workspace level, as well as benchmark against other users in their hierarchy and recommend actions.
The following measures will be available:
- Number of Conversations
- Number of Appointments
- Number of Unique Contacts Engaged
- Response Time for missed incoming calls
- Response Time for incoming texts
- Number of Incoming/Outgoing calls
- Number of Incoming/Sent messages
- Number of New Contacts
- Number of Contacts Opted-In
Who is impacted: Advisor/Agent
Archiving and Compliance Implications: No
Availability: On for all organizations using HS Relate