February 2026 Product Release
Here is what's in the February 18th release:
Social
- Google Business Profile (GBP) Publishing in Hearsay Social
Relate
- Supervised Templates for Relate
Platform
- Yext & Hearsay Navigation Bridge
- Improved Workspace & Hierarchy Management
- Updated Invitation Management Dashboard
- Workspace Search by Phone Number
Data & Analytics
- Workspace Profile Settings Report
- Reporting on Relate Admin Template Usage and Performance
- Opt-in messages to appear in both text message all data and text message attestation history reports
- Easier tracking of Social media posts published by Delegates
Compliance
- Integrate Yext Reviews into Hearsay Compliance
- Archive APIs for Hearsay Supervision
Social
Google Business Profile (GBP) Publishing in Hearsay Social
Hearsay Social now supports Google Business Profile (GBP) publishing, allowing you to create and schedule GBP posts directly alongside your other social channels.
By bringing GBP into the same planning, approval, and publishing workflows, you can reduce tool-switching, ensure compliance, and coordinate messaging across networks from a single calendar.
Note that this feature is for GBP publishing only, and analytics for GBP posts will not be available for Hearsay Social.
In order to utilize this feature, you need to be a customer of both Yext Listings and Hearsay Social. To start publishing on GBP within Hearsay:
- Reach out to your Yext / Hearsay representative to ensure GBP Publishing is enabled for your organization.
- Once enabled, make sure that your GBP account is linked to your Yext entities. These entities must be mapped to the correct Hearsay workspaces.
- When you create a new post in Hearsay, you can select GBP as a target network. You can also suggest posts to GBP by selecting Third Party as a target network.
Relate
Supervised Templates for Relate
Relate templates now include supervision, allowing teams to use pre-approved SMS templates without generating unnecessary alerts. By treating template-based outbound messages as pre-reviewed content, compliance teams can reduce noise in their supervision queues while ensuring all communications remain archived and reviewable.
When a message is sent from a supervised template, it is archived according to existing policies but will not generate a supervision alert. Supervision and archiving for non-template messages remain unchanged.
To set up supervised templates:
- Enable Supervision: Navigate to Org Settings → Message Template Review and select the desired pre-review options for User or Admin-created templates.
- Configure Templates: Create SMS templates in Relate using fixed predefined text or templates with system-generated variables, for example
{{first_name}}. - Approve & Use: Route templates through your existing compliance review process. Once approved, select the template in Relate to send messages that bypass manual supervision alerts.
Platform
Yext & Hearsay Navigation Bridge
We’ve released the Yext & Hearsay navigation bridge, which enables eligible users to seamlessly switch between Hearsay and Yext products from a single, consistent interface.
This feature is available only to customers who are licensed for products in both the Yext and Hearsay product families.
To see the navigation bridge in your accounts, you will need to reach out to Hearsay or Yext Support to have it enabled. If it has not been enabled, your navigation will remain unchanged.
Once enabled, users who have active access to both Yext and Hearsay products will see the navigation bridge in the top left corner of the navigation bar. Users who only have access to one platform (for example, Hearsay-only users) will not see the navigation bridge.
Improved Workspace & Hierarchy Management
We have launched a new Hierarchy Viewer that provides a centralized and visual way for administrators to view and manage complex workspace hierarchies.
This tool provides an intuitive map, allowing you to easily understand and edit relationships. The viewer also supports searching for workspaces by phone number and other attributes, making navigation and management more efficient.
Updated Invitation Management Dashboard
We have added information previously only available in the “Review Invite Statuses” Report to the Invitation Dashboard. This will reduce the need to use both screens to manage invitations. You can view the Invitation Dashboard by navigating to Organization → User Invitations.
While the table of open invitations continues to be available on the Invitation Dashboard, there are new options available for each open invitation:
- The URL link to the invitation can be copied to the clipboard and sent via private message or SMS.
- The invitation can be resent to the user from this screen.
- An automatic reminder can be sent if the recipient does not accept the invitation.
Workspace Search by Phone Number
On the main workspace and accounts page, users can now search by the workspace's main phone number in addition to the existing name, owner, and reference ID. This enhancement improves search flexibility and efficiency when managing multiple workspaces or when workspaces are decommissioned.
Data & Analytics
Workspace Profile Settings Report
Admins can now use the Workspace Profile Report to track and validate profile variable fields across their organization. This real-time snapshot helps admins audit profile values for accuracy and identify workspaces that have not yet populated required fields, such as titles or office hours.
This in-app report is available to Admins by default with no setup required. It provides a current view of all workspace profile settings—including IDs, owner details, and contact information—to ensure branding and compliance data stay up to date.
Relate Admin Template Usage Performance
Admins can now monitor the usage and performance of messages sent using admin-defined templates. To track this data, the Text Messages All Data report now includes a Template ID field. This column will automatically populate with the unique ID whenever a sent message is based on an Admin Template, allowing for easy filtering and performance analysis.
Opt-in Message Reporting Enhancements
Admins can now easily reconcile opt-in messages across reports using a new Message ID field added to both the Text Messages Attestation History Data and Text Messages All Data reports. This common data point allows for seamless mapping between records, resolving previous difficulties in matching corresponding entries across different datasets.
Additionally, the Text Messages Attestation History Data report now includes a Message Status field (e.g., sent, delivered, failed, or pending). This enhancement provides visibility into the delivery success of attestation messages, enabling admins to track and troubleshoot communication gaps more effectively.
Enhanced Tracking for Delegate Social Posts
Admins can now more easily identify which users are publishing social media posts on behalf of others. Previously, the Post All Data report only included the Publishing User’s name; it now features the Publishing User Reference ID.
This additional data point provides a more reliable way to map publishing activity back to specific internal records, streamlining how admins track and audit posts made by delegates.
Compliance
Integrate Yext Reviews into Hearsay Compliance
Hearsay now integrates with Yext Reviews to provide a seamless, SEC-compliant workflow for managing client reviews and responses. This feature allows financial services firms to scale their review management while meeting strict archiving and attestation requirements under the 2023 SEC Marketing Rule.
When a review is received, advisors are prompted to complete required attestations—such as whether a review was solicited or if a conflict of interest exists—before responding. The integration then routes the review and response through Hearsay’s compliance engine for automated lexicon filtering and manual review. Approved responses are automatically updated with required disclosures and synced back to Yext, while non-approved content is replaced with negative disclosure language. All activity, including review content and compliance actions, is archived as a permanent book and record.
To get started, work with your Hearsay representative to enable the integration and configure your organization’s attestation rules and disclosure messaging. Please note that users must have matching email identifiers in both Hearsay and Yext to use this feature.
Archive APIs for Hearsay Supervision
We have added a new Hearsay Supervision Archive APIs provide a supported, documented way to retrieve archived communications and supervision data via API. Previously, custom exports or manual processes were required to access these supervision archive records.