New at Yext

Here are release notes for the latest features and enhancements from Yext (formerly Hearsay Systems). Click Subscribe to Updates to have future updates delivered to your inbox.

2 years ago

May 2023 Product Release

Here's what's in the May 15th release:

Platform

  • Improved Navigation Experience 🔷 
  • Stories and Reels supervised on Instagram by default
  • Facebook Reels can be supervised and archived
  • LinkedIn InMail supervision distinction is on by default

Social 

  • Improved Navigation Experience updates for Social 🔷 
  • Hearsay Content+ 
  • Admin Suggested Post Library refresh 🔷 

Data & Analytics

  • Social Insights for advisors/agents 🔷 
  • Engagement All Data report now also includes Facebook review and LinkedIn recommendations 
  • Suggested Content Performance report is extended to show the performance of Content+ posts

Relate

  • Star conversations in Relate 🔷 

🔷 Sandbox preview available. Contact your Customer Success Manager for more information.

Platform

Improved Navigation Experience

We’ve made major changes to how things are organized and named in Hearsay Desktop by conducting extensive user testing to find the most effective navigation and naming conventions. With the new experience, important tasks can be successfully completed at a rate 2x better than with the legacy navigation. The changes improve how advisors/agents search for information, navigate across the Hearsay platform, and complete tasks.

Here are a few key highlights of what’s changing:

  • Product names, like Social and Relate, have been removed. Instead, navigational menus have been named and reorganized by task. 
  • Most tasks can be completed in fewer clicks. 
  • Main navigational items are now in a menu on the left side of the screen for advisors/agents and admins.

For more information on the new navigational structure, including additional screenshots and a list of all the new navigation paths, please read our Improved Navigation Experience - User Guide.

These changes will be on for all organizations and cannot be disabled.

Note: To open the user view from the administrator view, at the top of the screen, click your profile icon on the right. In the drop-down, select a workspace.

New homepage

Advisor/agent Post Library

Relate conversations 

Sites

Admin Supervision Dashboard

Stories and Reels supervised on Instagram by default

Stories and Reels posted on Instagram Business profiles can now be supervised and archived on Hearsay Social by default when Instagram is connected to Hearsay. This feature was released previously but was off by default. Now, it is ON for all organizations. See the previous release note for more information: Supervise and archive Stories and Reels posted to Instagram Business profiles 

Facebook Reels can be supervised and archived

Reels that are published natively on Facebook pages are now saved as “Native Video Post” in the archives and exposed in Supervision. The Reels are supervised the same as regular videos posted natively on Facebook. The lexicon check searches the video description, title, or other accompanying text, and creates an alert for lexicon violations. The Reel is available to view from supervision using a Facebook URL for as long as Facebook has the Reel posted.

Facebook Reel in supervision

LinkedIn InMail supervision distinction is on by default

To supervise recruiter correspondence and ensure messages are compliant, Compliance Admins can now see whether a DM was an InMail message in the supervision queue and the archives. To tell the difference between the types of messages, InMail messages are labeled as Recruiter InMail and outbound messages are labeled Private Message. This makes it easier to follow messaging threads. This feature was released previously but was off by default. Now, it is ON for all organizations. You can see the original release note in our February 2023 release.

You must have LinkedIn Private Message archiving turned on to use this feature:

Social 

Improved Navigation Experience updates for Social

As part of our Improved Navigation Experience, we’ve removed or sunsetted the following items in Social:

  • The Activity menu has been removed. The information in the Responses and Published Posts pages previously under Activity have been moved to a new Respond page in the main side menu. 
  • The Feeds feature has been sunsetted.
  • The Sites menu in Social has been removed. Events and the Sites Posts Library are available under Web Media in the main side menu.

For more information on the new navigational structure, including additional screenshots and a list of all the new navigation paths, please read our Improved Navigation Experience - User Guide.

Hearsay Content+

Content+ is a new Hearsay Social third-party post library that allows Marketing Admins to boost their content strategy by designing, managing, and curating exclusive third-party content collections within Hearsay Social. A collection is a group of posts Content+ finds based on one or more admin queries. 

All Content+ posts are link-type only, vetted for quality from thousands of trusted sources, and screened based on lexicon so they can go through regular compliance workflows. After creating and subscribing to a collection of posts, the posts appear in the admin Suggested Posts Library and can then be made available to advisors/agents in the Post Library.

This feature is off by default and must be purchased. Please contact your Customer Success Manager to learn more. 

Manage Collections page

Admin Suggested Posts Library refresh

The Suggested Posts Library and Post Cards have been refreshed with a contemporary look that more closely matches the look and feel of the recently redesigned advisor/agent Post Library. The changes help admins smoothly find and select high-quality content more quickly to maximize the value of social media programs.

We’ve also enhanced the filter, search, and sort capabilities of the library. Here are some key improvements to filter and search functions:

Filtering

  • There’s a new Type filter, which filters by the content type - Gif, Link, Message, Picture, or Video.
  • The Campaign Only checkbox filter has moved to the Filters modal.
  • Multiple options can be selected in a filter.

  • The filter logic has been changed:

    • OR logic applies within filters. This means that if multiple options are selected in a filter, a post is displayed if it matches any one of the options. For example, selecting Facebook and LinkedIn in the Channel filter finds posts that can be published to either Facebook or LinkedIn.
    • AND logic applies between filters. This means that if options are selected in multiple filters, a post is displayed if it matches at least one option in each filter. For example, selecting Facebook in the Channel filter and Link or Picture in the Type filter finds Link and/or Picture posts that can be published to Facebook.
    • Selecting no options in a filter is the same as selecting all of the options.

Searching

  • The logic for multiple search words has changed from OR to AND.
  • The library can find posts based on partial word searches. 
  • Search terms can be found in other parts of the post other than just the post description. 

Sorting

  • The sorting order default starts from the highest (recency, popularity, engagement) and descends to the lowest.

Before changes

After changes


Data & Analytics

Social Insights for advisors/agents

A new advisor/agent dashboard called Social Insights provides workspace-level social media metrics for the past 30 days. These metrics include: 

  • Number of published posts 
  • Number of impressions
  • Number of likes, comments and shares 
  • Number of clicks on links 
  • Number of connections and followers 
  • Top interest categories for the advisor/agent, based on our AI engine’s analysis of their search and publishing history.
  • Top interest categories for the advisor/agent’s audience, based on our AI engine’s analysis of audience engagement with the advisor/agent’s posts.
  • Top performing posts of the advisor
  • Top performing posts of the advisor’s peers

The numerical metrics are also paired with org-level benchmarks, which provide comparison figures of how the advisor/agent is performing versus their peers.

Below these metrics, advisors/agents see personalized recommendations based on their individual, group and organization-level measures. These recommendations provide guidance on what advisors/agents can do differently to improve their social media presence and performance. 

This new Social Insights dashboard is replacing the existing Metrics page. 

Social media performance and presence metrics from the Social Insights dashboard

Engagement All Data report now also includes Facebook reviews and LinkedIn recommendations

The Engagement All Data report has been extended to include Facebook reviews and LinkedIn recommendations received by Hearsay Social users. This extension allows administrators to monitor Facebook reviews and LinkedIn recommendations coming in for colleagues from their organization. The Engagement All Data report now provides the name of the reviewer/recommender, the social media channel and page where the review/recommendation was made, as well as the time and text of the review/recommendation. The Engagement All Data report’s Type of Engagement field shows the value review for Facebook reviews and recommendation for LinkedIn recommendations.

Sample Engagement All Data report showing Facebook reviews

Suggested Content Performance report is extended to show the performance of Content+ originated content

The Suggested Content Performance report has been extended with a new field called Origin which can have 2 possible values: Own or Content+. Administrators can run, download, and filter the Suggest Content Performance report to compare the performance of Content+ originated content against the performance of content that comes from other sources. This field can also be used by admins to filter for Content+ performance metrics from the report. Additionally, the Content+ permalink is inserted into the Content link field of the report.

Sample Suggested Content Performance report showing performance metrics for Content+ originated content as well as content from other sources


Relate

Star conversations in Relate

Advisors/agents can star and un-star conversations from the conversation header and the conversation preview list. They can also filter their conversation to view starred conversations. Being able to star and un-star conversations simplifies prioritization and follow-up tasks. It allows advisors/agents to flag important conversations and respond more quickly and effectively. 

This functionality is currently only available on Relate in Hearsay Desktop.

Add a star to important conversations

Filter for starred conversations