October 2025 Product Release
Here's what's in the October 29th release:
Social
- Weekly scheduled posts emails for users now available
- Insert localized URLs into suggested posts using Smart Post variables
- Announcement: Facebook Metric Deprecation
Compliance
- Simplified Supervision actions
- Compliance email notification template update
- The old version of Supervision removed from the platform
Relate
- Use conversation labels in Embedded Relate
Platform
- Improved Workspace and Accounts filtering
Sites
- Sites URLs now automatically populate in Workspace Profiles
Data & Analytics
- Send scheduled reports to additional email recipients
- Smart Post column added to Post All Data and Suggested Content Performance Reports
- Token expiration date added to the Account Directory Report
- Filter the Earned Media Value Dashboard by content tag
Social
Weekly scheduled posts emails for users now available
To help users stay informed about their upcoming scheduled content, they can now receive a weekly email every Monday morning at 9 AM summarizing their scheduled social posts for the next seven days. The email lists campaign and non-campaign posts from the user’s Calendar, sorted from earliest to latest, and includes Scheduled, Pending, and Denied posts.
The email also includes posts that need attention prior to publishing, keeping users engaged and aware of required actions. If there are more than four posts, the email includes a link to the Calendar page to see the posts and take any required actions.
Sample email
To enable this feature for your organization, do the following in the Administration tab:
- In the side menu, click Settings.
- Under Organizational Settings, on the Content & Email tab, configure the setting Weekly upcoming post email.
When enabled, users can turn this email notification on or off from their My User Settings page in the Email Subscriptions tab. The email subscription is called Weekly Upcoming Posts Email.
Insert localized URLs into suggested posts using Smart Post variables
Users with multilingual websites can now choose which language-specific URL to use when publishing suggested social posts. Previously, only English URLs were supported.
To add a URL in a different language, admins can select the User’s Website variable with the appropriate language from the variable list, for example, User’s Website (Spanish). Before publishing, the variable chip is automatically replaced with the workspace-specific URL in the corresponding language, ensuring each post links to the correct localized website. This feature requires website URLs to be correctly populated in each Workspace Profile to function properly.
Variables list with multilingual URLs
To configure this feature, please contact Support at support@hearsaycorp.com with the email title “Localized URLs in Smart Posts, October 2025.” In the email, specify which website languages you want to be added to your variables.
Announcement: Facebook Metric Deprecation
On November 15th, Facebook is deprecating Post Insights metrics for all API versions.
As a result of the deprecations, the Post Impressions metric will no longer be available for reporting purposes and will be replaced with the Post Media View metric. No other metrics are impacted.
The two metrics are defined as follows:
- A Post Impression is the number of times your post was displayed on a person's screen. Posts include statuses, photos, links, videos, and more.
- A Post Media View is the number of times your content (posts, stories, reels) was played or displayed.
Since the media view represents a quantitatively close measure to an impression, we will not change our reporting schema. We will continue to use the existing Facebook Impression field, but will rename it to No of Facebook Impressions/Media Views and the content of the field will be the count of Post Media Views.
The following reports contain the Facebook Impression metric and will be impacted by the change:
- Post All Data
- Suggested Content Performance
- Tag Performance
- Breakdown by Social Account
- Breakdown by Workspace
To ensure users are aware of the update, a metric tooltip will be added to the affected reports to highlight the change.
Compliance
Simplified Supervision actions
The primary actions users can take on a Supervision item have been simplified in order to create better clarity and a more consistent workflow. Users can now select either Acceptable or Needs Attention for each item.
- Acceptable encompasses alert dismissals or approved changes.
- Needs Attention includes sub-actions like Deny, Suggest Changes, Spam, or Close, depending on the type of item. Needs Attention has also replaced Resolve.
Reporting is not affected during this release, but reports will be updated in a future release to reflect the new actions.
Compliance email notification template update
The compliance email notification has been updated with a modern, more polished look and feel. In addition, marketing links have been removed from the email.
The old version of Supervision removed from the platform
We have removed the old Supervision view from the platform. All existing links to Supervision pages will redirect to the corresponding view in the new version.
Relate
Use conversation labels in Embedded Relate
Embedded Relate users can now organize and manage their conversations more efficiently using labels. Conversation labels allow users to categorize and filter for their conversations based on their own custom criteria, such as context, urgency, or contact type.
To use labels, click the 3 dot menu icon in the upper right corner of an open conversation, then click Label as. From there, you can apply one or more labels to the open conversation.
Labels menu in Conversations list
To manage your labels, click your profile picture or initials, then click Settings > Labels. From here, you can add or delete labels or edit the name and color of your labels.
Manage labels page in Settings
To filter your conversations by label, click Filter > Advanced Filters and select one or more labels to filter by.
Filter modal with labels
Users can add up to 20 labels per workspace and cannot create duplicate labels.
To get conversation labels, use this link to upgrade to the latest version (4.30). Then, contact Support at support@hearsaycorp.com with the email title “Embedded Relate conversation labels, October 2025”.
Platform
Improved Workspace and Accounts filtering
The Workspaces and Accounts page has been updated with enhanced status filtering. Users can filter Workspaces by Cancelled status and filter Accounts by their associated Profile Status. Previously, these two options were only available in the old legacy version of the Workspaces and Accounts page and were not available in the new version. The new version of the page now contains all previous filtering functionalities.
Workspace Status and Profile Status options
Sites
Sites URLs now automatically populate in Workspace Profiles
Sites URLs are now automatically populated in Workspace Profiles, allowing users to create personalized social content at scale. Previously, uploading website URLs was only possible via API.
When a URL is populated, the system tags the URL according to the language of the website, so users can easily identify the language version within their Workspace Profile. When a Site has multiple languages, the Workspace Profile page shows a separate URL for each language. If the website URL changes, the Workspace Profile automatically refreshes to reflect the changes.
URLs in Workspace Profile
Data & Analytics
Send scheduled reports to additional email recipients
Admins can now send scheduled reports to multiple recipients, saving time and effort when distributing reports to colleagues. To send a report to multiple recipients, enter and select the recipient names on the Create a scheduled report modal. For data security, you can only send the report to names and email addresses that exist in the Hearsay system for your organization.
Smart Post column added to Post All Data and Suggested Content Performance Reports
Admins can now identify whether a post contained Smart Post fields in the Post All Data and Suggested Content Performance Reports. A new Smart Post column with yes/no values allows admins to filter the downloaded report by Smart Post status and evaluate the performance of the Smart Posts vs. normal posts.
Token expiration date added to the Account Directory Report
A new Token Expires At date column in the Account Directory Report allows admins to inform users about the token expiration dates for their social media accounts. Proactively notifying users about upcoming token expiration dates helps prevent compliance gaps that occur when accounts are disconnected due to expired tokens.
Filter the Earned Media Value Dashboard by content tag
A new Tag Filter on the Earned Media Value Dashboard allows marketing admins to calculate the media value of one or more content tags. This calculation helps admins define and tune their marketing strategy to find the most valuable type of content.
Admins can select more than one option in the Tags filter by pressing Ctrl (Windows) or Command (Mac) when making a selection.