Here's what's in the September 17th release:

Mobile

• Announcement: Mobile app name being updated to Hearsay Mobile by Yext in October

Platform

• Announcement: The old version of Supervision will be removed from the platform in the October release

Relate

• Add variables to templates
• View contact information in Relate
• New search functionality and enhanced filtering in Relate
• Mark as Unread in Relate and Embedded Relate
• Redtail integration
• Improved Admin view for Embedded Relate
• Announcement: Embedded Relate update required by December due to socket.io changes

Social

• Manage Pages data compliantly in the Sites Editor
• Suggest content to individual workspaces
• Enable users to update workspace profile picture

Data & Analytics 

• Publishing workspace details added to the Earned Media Value Dashboard

Mobile 

Announcement: Mobile app name being updated to Hearsay Mobile by Yext in October

To reduce confusion around the functionality within the Yext apps, we will update the app names to Hearsay Mobile by Yext and Hearsay for Intune by Yext in the app store in October. This change helps clarify that the Hearsay Mobile by Yext apps are exclusively for Hearsay Relate and Hearsay Social products and not other Yext products, like Reviews and Listings.

Along with the name update, the app icon will include the Hearsay logo in Yext colors (black). The name will appear as just “Hearsay” on mobile devices. There will be no changes to any functionalities within the Hearsay Mobile by Yext app as part of this update.

You will be notified when the change goes live and at that time, users can update to the latest version of the app on a supported iOS or Android device.

Platform 

Announcement: The old version of Supervision will be removed from the platform in the October release

In the October 29th, 2025 release, we will remove the old Supervision view from the platform. All existing links to Supervision pages will redirect to the corresponding view in the new version. In addition, the existing banner in the product will be updated to notify users of the coming change.

New banner

Relate 

Add variables to templates

Users can now personalize templates with contact-specific placeholder variables, such as name or email. This enhancement reduces redundant typing, accelerates response times, and strengthens communication consistency. 

To create a template with variables:

1. On the side menu, click My Templates, then click New Template.
2. Enter the template text, and when you get to the part where you want to add a variable, click Add Variable Name. 
3. Select a variable from the list – First Name, Last Name, Preferred Name, Phone Number, or Email Address.
4. Finish creating your template and click Save and Publish.

New Template modal with variable option

When you want to use a template with a variable, click Use Template in the conversation window and look for the template with green highlighted text. 

Template with green highlighted variable

If the contact is missing the piece of information required for the variable, a red error message appears asking you to enter the information. Click the variable name in the template to enter the missing information. 

 Editing a contact with missing variable information

This feature is OFF by default. To enable it, contact Support at support@heartsaycorp.com with the email title “Template variables in Relate, September 2025”. 

View contact information in Relate

To improve productivity and limit the amount of time switching between screens, users can now open a drawer containing contact details and notes within a Relate conversation. To open the Contact Details drawer, click the   >> icon in the upper right of a conversation. Users can view and edit contact details from the drawer and any edited information is updated on the Contacts page. 

Open Contact Details drawer

This feature is OFF by default. To enable it, contact Support at support@heartsaycorp.com with the email title “Contact information in Relate, September 2025”. 

New search functionality and enhanced filtering in Relate

A new search functionality enables users to quickly retrieve conversations by contact name, while enhanced filtering allows users to narrow their conversation list to the exact criteria they need. These new and improved features improve focus, reduce wasted time, and ensure users can find conversations that matter most when they need them. 

To search for a conversation, enter the contact’s name in the search bar at the top of the conversations list.

To filter for certain conversations, click the Filter drop down list and select filters to apply, such as conversation status, opt-in status, and contact type. Multiple filters can be combined to narrow down results. 

Applied filters or search terms appear as tags above the conversation list and can be cleared at any time.

Filter and search term tags

These enhancements are OFF by default. To enable them, contact Support at support@heartsaycorp.com with the email title “New search and filtering in Relate, September 2025”. 

Mark as Unread in Relate and Embedded Relate

Both Relate and Embedded Relate users can now mark conversations as unread, allowing them to indicate that an issue still requires attention. This functionality is especially helpful when multiple users are active in the workspace and they need to harmonize their work.

To mark a conversation as unread, click the three dots to the right of the conversation window or in the Conversation Widget, then click Mark Unread. Follow the same steps to manually mark a conversation as read when the work has been completed. 

Relate Mark Unread option

Embedded Relate Mark as Unread option

This feature is OFF by default in Relate. To turn it on, contact Support at support@hearsaycorp.com with the email title “Mark unread in Relate, September 2025”. 

To get these changes in Embedded Relate, use this link to update to the latest version (4.28).

Redtail integration

Relate can now integrate with Redtail, allowing for seamless synchronization of contacts and call or messaging activities between the two platforms. After synchronization, activities, messages, and calls from Relate will now sync back into Redtail and appear as notes on the respective contact pages.

Example activity in Redtail

To enable the Redtail Integration, see the Enabling Redtail For Your Organization. 

For information about how users can start using the Redtail integration, see Connecting Your Redtail Account to Relate.

Activities appear within a few seconds in Redtail but if there is a higher number of concurrent activities it might take longer. Currently the sync creates a separate task for each activity. 

For questions about the Redtail integration, please contact your Customer Success Manager. 

Improved Admin view for Embedded Relate

The Embedded Relate Admin view has been updated with an improved layout, a more user-friendly look and feel, and a new User Management tab to house the forced log out functionality. These changes only apply to those who have admin permissions in Embedded Relate. 

Old Admin view

New Admin view

To get these changes, use this link to update to the latest version (4.28) of Embedded Relate.

Announcement: Embedded Relate update required by December due to socket.io changes

As of December 10, 2025, version 4.24 and lower of Embedded Relate will no longer be fully functional due to changes with a 3rd party provider. To avoid disruptions and continue to get the best possible experience, please update to version 4.27 or later of Embedded Relate prior to December 10th. 

For questions about this update, please contact your Customer Success Manager. 

Social 

Manage Pages data compliantly in the Sites Editor

Organizations that have both Hearsay Social and Yext Pages can now manage their Pages data compliantly through the Sites Editor.  

To edit a Pages site as a user or admin:

1. On the side menu, click My Websites.
2. Next to your site, click Request Changes. 
3. Make any desired updates and click Submit Request.

Your Pages site updates with a Changes Pending Review label until a Compliance Admin reviews the changes.

My Websites page

Changes Pending Review label

Changes are synchronized to the Knowledge Graph after they are approved by Compliance. After the sync is complete, Pages updates the content of the website with the changes.

If the Pages site is updated in the Knowledge Graph, the changes sync back to the Sites page on a scheduled basis. The frequency of this sync defaults to daily but can be configured during implementation. Updates from the Knowledge Graph to Sites are considered automatically approved and do not trigger Compliance. These updates also overwrite any pending changes made by the Sites user.

To get this feature, please contact your Customer Success Manager.

Suggest content to individual workspaces

Admins now have the flexibility to suggest content to individual workspaces. Previously, admins could only suggest content by hierarchy or region. This new suggestion option allows for less rigid and more granular content targeting.

To suggest content to a workspace:

1. In the Suggested Post Library Publisher, click the Suggest to drop down. 
2. Select the Workspaces option. 
3. Enter workspaces you want to suggest the content to. You must add one workspace at a time and press Enter after each entry. 
4. Continue publishing the post like normal. 

The post is now only visible to the selected workspaces. To suggest the same post to a specific hierarchy or region, you must create a duplicate post and select the Hierarchies option.

Enable users to update workspace profile picture

Admins can now allow users to manually update their workspace profile picture in the platform. Previously, the photo was pulled from LinkedIn and if the user changed their LinkedIn photo, they had to disconnect and reconnect their LinkedIn account for the new photo to refresh on the platform. 

To enable profile picture updates in the Administration view:

1. On the side menu, click Settings. 
2. Under Organizational Settings, click the Workspaces tab. 
3. Under Workspace Profile Fields, configure the Profile picture visibility and editability settings. You can also enable or disable compliance requirements for the pictures. 

Once enabled, users can follow these steps to update their profile picture:

1. Click your profile picture, then click Workspace Settings. 
2. On the General tab, in the My Workspace Profile section, click Modify. 
3. Upload your profile picture, then click Save. 

The new photo appears as the profile picture within an hour or, if applicable, after it has been approved by Compliance. 

To ensure system stability and performance, this feature will be released gradually, beginning for some customers on 9/17 and continuing in waves through 9/22, by which time it will be released to all customers. If you need additional information about how this schedule impacts your organization, please contact your Customer Success Manager.

Data & Analytics 

Publishing workspace details added to the Earned Media Value Dashboard

To make it easier to track which users are posting high value content, the Earned Media Value dashboard now contains the following new fields:

• Publishing Workspace ID
• Publishing Workspace Name
• Reference ID

The May release contained an enhancement that allows organizations the option to only capture activity and posts originating from Yext/Hearsay, and ignore their users’ activity on the networks. Previously, this functionality could only be enabled globally for the entire organization. To create more flexibility, the functionality can now be enabled per hierarchy by an admin.

To enable it in the Administration view:

1. In the side menu, click Settings.
2. From the Organization Settings tab, select the applicable part of the hierarchy. 
3. On the Review & Archive tab, configure the setting Block Native Social Activity Crawling to Enabled.

You can also see Block Network Crawling in the Help Center for information about how to configure this setting. 

Admins can now use both mentions and Smart Post variables in the same post. Previously, a post could only contain one or the other and the admin received an error if both were added to a post.

Post text with both a mention and Smart Post variable 

Previously, users for one organization experienced difficulty initiating text conversations with contacts immediately after completing their onboarding steps within a workspace. This issue has now been resolved in the new version 4.22.0 of the managed package

The affected organization can use this link to install the newest version.

To create a smoother and simpler experience when adding a new Site, a dedicated Add New Site button is now at the top of the My Websites page. Previously, the option was nested in the Manage Site dropdown.

In addition, the workflow for adding a new Site now begins in a pop-up instead of a dedicated page. In the pop-up, select a template and enter a Site name, then click Add New Site. After the new Site is created, you can continue editing profile data for the Site.

Relate

• Conversation labels available in Relate
• Workspace templates in Embedded Relate
• Navigation and icon updates in Embedded Relate

Social

• Get earlier notification that your LinkedIn account connection will expire soon

Actions

• Admins can now manage Actions flow sources
• New date/time variable in Actions message templates
• Actions Outcome Survey removed from the platform

Data & Analytics

• Date range selector now available in the Relate Insights Dashboard 
• Reporting now available for PII detection and text redaction
• Engagement All Data report now has comments made on comments
• Actions Outcome Survey data removed from reports and dashboards

Relate

Conversation labels available in Relate

Relate users can now organize and manage their conversations more efficiently using labels. Conversation labels allow users to categorize and filter for their conversations based on their own custom criteria, such as context, urgency, or contact type. 

To manage labels, click the 3 dot menu icon in the upper right corner of an open conversation, then click Label as. From there, you can create or delete labels, edit labels, or select a label to apply to the open conversation. 

Users can apply up to three labels per conversation and each label must be 30 characters or less. When creating a new label, select from a list of eight colors to distinguish your label from others.

Labels can be applied to conversations directly from the conversation list or within individual conversations through a dropdown menu. Users can filter for labels in their conversations by clicking Filter > Advanced Filters. The system supports up to 30 labels per workspace and prevents duplicate label names. If a label is in use, the user receives a warning message asking them to confirm the deletion. 

To get conversation labels in Relate, contact Support at support@hearsaycorp.com with the email title “Relate conversation labels, August 2025”.

Workspace templates in Embedded Relate

Users can now create and edit workspace templates in Embedded Relate, allowing individual workspace owners and delegates to create a custom library of text message templates. Custom templates tailored to the user’s Salesforce workflows help ensure quick and concise replies are available for the most common topics and requests. Previously, workspace templates were only available in the Yext platform and on Mobile.

To manage workspace templates in Salesforce Embedded Relate, click your profile avatar, then click  Settings. 

Templates page 

Template creation page

Selecting a template

Users don’t need to copy over or recreate existing templates. Any templates the user has already created in Yext appear in their template list automatically. 

Here are some guidelines for managing templates:

• A maximum of 20 templates can be created.
• Templates can contain URLs, but no attachments such as images or PDFs.
• Published templates cannot be edited. If a template needs to be changed, it must first be deleted and then recreated with edited text.
• Deleted templates cannot be viewed or retrieved.

To get workspace templates for your organization, use this link to update to the latest version (4.24) of Embedded Relate. Then, email Support at support@hearsaycorp.com with the email title “Workspace templates Embedded Relate, August 2025”.

Navigation and icon updates in Embedded Relate

We have made two minor changes to the Embedded Relate interface in order to streamline the user experience and improve the look and feel of the tool. 

Settings menu has moved

The Settings option has been moved to the dropdown menu of the workspace avatar. Users can access Settings from the widget and the utility view. The Settings page is used only to manage out-of-office autoreplies and workspace templates, so if those things are not enabled for the user, the Settings page doesn’t appear in the drop down. 

New Settings location in drop down

Updated attachments icon

The attachments icon in a message has been updated to an image icon instead of a paperclip. The change helps clarify that only images can be used as attachments in Embedded Relate messages.

Note: Users might need to clear their cache in order to see the new icon.

New attachment icon 

To get these changes, use this link to update to the latest version (4.24) of Embedded Relate.

Social

Get earlier notification that your LinkedIn account connection will expire soon

Two improvements to the LinkedIn connection expiration functionality help prevent unexpected disruptions to the user experience. For information about these improvements in the Help Center, see Send LinkedIn Authentication Expiration Notification to Users.

Note: Users must wait until their LinkedIn authentication expires before reauthenticating. Users can proactively disconnect and reconnect to restart the token expiration date.

Expiration notification

Organizations can now opt-in to send a notification to users warning them that the connection between Yext and their LinkedIn account is about to expire. When enabled, users receive a one-time app notification and email notifying them that their LinkedIn account connection expires in x days. Your organization can configure how many days in advance to send the notification and email. 

To get this feature, contact support at support@hearsaycorp.com with the email titled “LinkedIn account expiration notification, August 2025”. 

Expiration notification

Expiration email

Accounts page expiration countdown

Users can go to their Accounts page to see how many days are left before their LinkedIn account connection expires. The number of days remaining appears below their LinkedIn account information. 

This feature is ON by default for all organizations, but to opt out, please contact support at support@hearsaycorp.com with the email titled “Opt-out of Accounts page LinkedIn expiration countdown”, August 2025

Accounts page countdown

Actions

Admins can now manage Actions flow sources

As an admin, you can now independently add, delete, and rename action flow sources without external assistance, allowing for more flexible and efficient management of flow sources. 

To edit a flow source, go to the Actions Settings page and click the Configuration tab. 

To prevent errors, the name of each Action flow source should exactly match the corresponding value in your external system (CRM). To help catch any accidental mismatches, a warning message appears if the name you enter doesn’t match CRM values.

As part of this new functionality, we have removed the read-only message about the Relate Attestation and flow source channels from the Actions interface.

Action Flow Source editor 

New date/time variable in Actions message templates

A new dedicated date/time variable allows Actions to list dates and times in a user-friendly and localized format, for example, “July 15, 2025 at 10:15 AM”. The new variable makes Actions templates easier to manage in tokens and APIs and improves the readability of meeting reminders, schedules, and automated notifications.

The new variable accepts ISO 8601 local and offset date/times in extended form with T separator between the date and time. Optionally, second fragments are also allowed.

Format: YYYY-MM-ddTHH:mm:ss[.S][Z]

Example date/times: 2025-06-12T14:23:00, 2025-06-12T14:23:00.240943, 2025-06-12T14:23:00+0400, 2025-06-12T14:23:00.465467+0600

Use the Message Templates editor to select the desired date/time format that will appear in messages. For the correct time to appear in the templated messages, please ensure the date/time data is represented in the correct timezone. 

Message Template editor with new variable options

Actions Outcome Survey removed from the platform

Due to low usage, the Outcome Survey has been removed from Yext.

Data & Analytics

Date range selector now available in the Relate Insights Dashboard 

Users can now use a date range selector in the Relate Insights Dashboard in order to get more granular workspace-level Relate data. The user can select from 4 options: past 1 day, past 7 days, past 30 days and past 90 days. Previously, users could only see the past 30 days worth of data.

To access the new date range option:

1. In the side menu, click Insights, then click the Relate tab.
2. In the Filters section, select a Date Range option, then click Filter Report.

New Date Range filter 

Reporting now available for PII detection and text redaction

Reporting data is now available in the Review Alerts All Data Report that shows whether PII was detected, what kind of PII it was, and whether the message was redacted in Relate. Two new fields have been added to the report:

• PII Details: Card Number, License Plate, Driver License Number, etc
• Text Redacted: yes/no (yes means the text was redacted in the message)

In addition, the existing Review Types field will have two new categories:

• Financial PII
• Car & Driver PII

New Review Type categories

New fields

Engagement All Data report now has comments made on comments

Comments made on other social media comments will now be reported as comments in the Engagement All Data Report, allowing for more granular visibility on post engagement. Previously, original comments were reported but any follow-up comments made on the original comment were not reported. These activities are captured and reported for Facebook, LinkedIn, and Instagram.

Actions Outcome Survey data removed from reports and dashboards

As part of other Actions product changes, Outcome Survey data is longer available and has been removed from the platform.

The following fields have been removed from the Breakdown by Actions Workspace Report:

• Outcome surveys completed 
• Contacts Converted to Clients 
• Contacts Not Interested 

The following field has been removed from the Actions Outcome Value Measure Dashboard:

• Contact Action Result

You can now star conversations in Relate on Yext Mobile and Yext for Intune on iOS devices, allowing you to quickly find important conversation threads. Previously, this functionality was only available on Yext Desktop.

To star or unstar a conversation, tap the star icon to the left of the conversation. You can also filter for starred conversations. Conversations that were previously starred on Yext Desktop will appear here as well. 

To get this feature, update to the latest version of Yext or Yext for Intune on a supported iOS device. This feature will be supported for Android in a later release.

Here's what's in the June 25th release:

Platform

• Hearsay rebranded to Yext
• Shared authentication between Yext and Hearsay platforms

Social

• Improved Modification Required workflow 

Relate

• Wealthbox integration
• New branding in Embedded Relate

Data & Analytics

• Date range selector for Social Insights
• See which Actions templates are for marketing purposes on Actions Template Messages All Data report
• Voice and Messages aggregates to the Retain and Grow Value Measure Dashboard
• See modified versus unmodified Actions templates

Platform 

Hearsay rebranded to Yext

As part of the ongoing effort to integrate Hearsay with Yext, the Hearsay logo and colors are now rebranded to Yext in the platform. The rebrand applies to all pages in the platform, mobile app, release notes, some Embedded Relate visuals, and the Help Center website. Help Center screenshots, enablement materials, slide decks, and other existing materials will be updated following the release.

This rebrand is cosmetic only and does not affect the functionality of the platform. We will announce any future updates related to platform integration in advance to help you prepare for the changes. 

Here is what does change:

• Hearsay name and logo will change to the Yext logo.
• Hearsay color (teal) will change to Yext color (black).

Here is what does not change:

• Product names

  • Product names will remain the same (Relate, Social, Sites, etc). Products might be referenced without the word “Hearsay” at the beginning. 
• Platform navigation
• Functionalities in the platform 
• URLs 

Before and after (gif)

Post Library before

Post Library after

Note: The Embedded Relate logo is changing from teal to black, but will still say “Hearsay Relate” in the Salesforce app until further notice. Please read the Embedded Relate release notes for more information.

For a more detailed overview of the changes, watch our rebrand video.

To get downloadable brand assets for your training materials, visit the Yext Brand Folder. 

For questions about the rebrand, please contact your Customer Success Manager. 

Shared authentication between Yext and Hearsay platforms

Logging into either Yext or Hearsay can now automatically sign you into both platforms, so you won’t need to log in again when switching between sites during the same session.

This feature is disabled by default. To enable it, contact Support at support@hearsaycorp.com with the email subject titled “Shared authentication between Yext and Hearsay, June 2025”. 

Social 

Improved Modification Required workflow

The "Modification Required" option for suggested content has been redesigned to make it easier for admins and end-users to manage post personalization while staying aligned on content and compliance. New visual indicators called chips help admins and users see where content is required and admins can customize what kind of content users should add.

Note: Modification Required posts are not currently available on Mobile. 

Admin workflow

Instead of relying on broad “Modification Required” labels or post-level editing permissions, admins can now insert a visual chip directly into the specific part of a post that requires end-user input. This chip acts as an editable placeholder that appears where changes are needed.

After a chip is added, the rest of the post becomes non-editable by default, allowing admins to protect core messaging while enabling personalized input only where appropriate. If desired, full editing access can be granted.

The chip is visible anywhere in the Suggested Post Library where the post is present, and can be updated or removed at any time.

Filtering has also been improved. Since the chip replaces the old “Modification Required” status, post statuses can be filtered based on real-time conditions like whether a post is editable by the user. Admins can also filter for campaign posts by personalization options.

End user workflow

End users can easily identify what parts of a suggested post they are allowed to personalize. Required edits are indicated with a colored chip embedded directly in the content that specifies what details their admin wants them to add.

Users can find all Modification Required posts in the Recommended tab, in the Personalized section.

Scheduled posts in the library display a Needs Attention status with a Modification Required warning. If the deadline passes, the status changes to Modification Overdue. After the user modifies the chip, it updates to a Modified state and the user can then reschedule the post. Users can find these posts in the Needs Attention tab of their Suggested Post Library to ensure timely edits. 

The chips are also displayed on the Campaign Subscription page. If a user is already subscribed to a campaign, they can go to the Calendar page and click on the chip in the post to make updates. In the Calendar, post cards change colors based on the modification status. 

Existing Modification Required posts will be updated with this new chip format. 

For user documentation see Personalizing a Library Post that Requires Modification. 

For admin documentation, see Creating Personalized Suggested Posts Using Modification Required Smart Fields.

Relate 

Wealthbox integration

The integration between Hearsay/Yext and Wealthbox now automates contact synchronization. In addition, activities, messages, and calls from Relate will now sync back into Wealthbox and appear as notes on the respective contact pages. Previously, Wealthbox users had to manually export and import contacts into Hearsay to maintain an updated book of business.

Example Wealthbox activity

To enable this feature, see Enabling Wealthbox For Your Organization.

After enabling Wealthbox for your organization, users can connect their Wealthbox account to Relate from their Workspace Settings page. See Connecting Your Wealthbox To Relate for more information.

Yext rebranding for Embedded Relate

Embedded Relate has been rebranded to Yext. The color has changed from teal to black and the Yext logo is now visible on the login page. For now, the naming of the product and widgets remain the same. We also removed the Hearsay logo from the header of pop-up modals within Embedded Relate to create a cleaner interface.

To see the branding changes, use this link to update to the latest 4.21 version of Embedded Relate.

Organizations that use the Hearsay app directly within Salesforce must manually update the app logo in the App Launcher. Since the logo can be customized it won’t be automatically updated by upgrading to the latest version. To update the logo, go to the Hearsay for Salesforce App Settings. Visit the Yext Brand Folder for downloadable logos. 

Data & Analytics 

Date range selector for Social Insights

The Social Insights dashboard now has a date range filter that allows users to view metrics from the past 7, 30, or 90 days, providing a more granular analysis of workspace social performance. Previously, they could only view metrics for 30 days. 

Note: Not every metric is time-bound, such as number of connections or interest categories. Updating the filter does not change these metrics. 

See which Actions templates are for marketing purposes on Actions Template Messages All Data report

A new Is Marketing Template (True/False) field has been added to the Actions Template Messages All Data report. This field enables admins to identify and track the performance of marketing templates only, or compare them to other types of templates.

Voice and Messages aggregates to the Retain and Grow Value Measure Dashboard

To help admin calculate aggregates for total voice and text usage, the  Retain and Grow Value Measure dashboard now has two new sections:

• Total Voice minutes (inbound/outbound)
• Total number of Texts (inbound/outbound)

See modified versus unmodified Actions templates

Previously, admins couldn’t track the usage of modified admin-created Actions templates or measure the performance between modified and unmodified template usage. To help admins better measure the success of modified templates, the Template ID field and a new Default field (yes/no) indicate whether an admin-created template was modified or whether the default language (unmodified) was used.

Suggested video posts are now available to schedule and publish using the Hearsay Mobile and Hearsay for Intune apps. Video is the most engaging type of Social content and the most time-consuming to create, so allowing videos to be published on Mobile enables organizations to unlock their full value.

Available suggested video posts appear on the Posts tab and can be published like any other post. When reviewing a suggested video post, tap the video thumbnail for a full screen preview of the video and tap on the video to play or pause. Video previews can also be played within the library by tapping on the video within the suggested post.

Video post in Suggested Post Library and in the Publisher 

To get suggested video posts, update to the latest version of Hearsay Mobile or Hearsay for Intune on a supported iOS or Android device.

Previously, phone number variables in Smart Posts mostly appeared in international format (+xxxxxxxxxxx). Now, phone numbers are automatically converted to the user’s local phone number format, which looks more familiar to their audience and increases trust. 

Before

After