Here is what's in the April 1st release:

Social

• Allow End Users to Personalize Suggest Post Images
• Support Meta Special Ad Categories for Boosted Posted
• Hearsay GenAI Features General Availability
• Track Links in Social Post Text within Picture Posts

Relate

• Template Variables for Embedded Relate
• Starred Conversations in Embedded Relate
• Supervised Templates for Embedded Relate
• Hierarchical Templates in Releate

Platform

• Legacy Workspace and Accounts Screens Replaced by a Combined Screen
• OAuth-Style API Authentication
• Yextpert AI Widget

Compliance

• Review Screen Renamed to Supervision

Social 

Allow End Users to Personalize Suggested Post Images

End users can now personalize the image used in corporate-authored suggested posts while keeping the approved message unchanged. This feature allows all image options to be managed within a single suggested post, reducing the need to create duplicate posts while keeping reporting and supervision streamlined.

Provide Multiple Admin-Approved Image Options

When creating a suggested post, begin the add images flow and select the Alternative Image Upload option. Admins will then be able to upload up to 9 images and set one as the default image that appears pre-selected for end users. Admins can also allow end users to upload their own images by selecting the checkbox below the uploaded images section. 

When publishing or previewing a suggested post, end users can select from the Admin-approved images attached to the post or upload their own image if that option is enabled. The final published post always includes one image and the approved corporate text.

Selecting from Admin-approved images does not trigger additional compliance review beyond the existing workflow. If user-uploaded images are permitted, those images follow the organization’s existing compliance review processes.

Require End Users to Upload Their Own Image

In addition to providing multiple Admin-approved image options, Admins can choose to require end users to upload their own image when personalizing a suggested post. By enabling the required user upload option and not attaching any images to the post, Admins ensure that end users must add a custom image before publishing.

When this option is selected, end users will not be able to publish or schedule the post until an image is uploaded. The final published post always includes one image alongside the approved corporate text.

User-uploaded images continue to follow the organization’s existing compliance review processes.

Support Meta Special Ad Categories for Boosted Posts

Users can now specify Meta Special Ad Categories (such as Credit) when creating boosted posts in Hearsay Social. This helps reduce rejected boosts and supports compliance with Meta advertising policies.

When boosting a post, users can select a Meta Special Ad Category if required. The selected category is passed to Meta through the Ads API as part of the boost creation. Organic posts are not affected.

The Meta Special Ad Category option will appear in the boosted post workflow when applicable.

Hearsay GenAI Features General Availability

GenAI features in Hearsay Social are now generally available, helping advisors and marketing teams draft social content faster while maintaining existing compliance and supervision workflows.

When enabled, users can access GenAI assistance in the compose experience to draft or refine posts. Generated content can be edited and is archived and supervised like any other post.

To enable GenAI features, navigate to the admin settings page and activate the features under the AI tab. Before activation, admins must accept the GenAI terms in the AI Terms acceptance modal. 

Relate 

Template Variables for Embedded Relate

Advisors using Embedded Relate can now personalize templates with contact-specific placeholder variables. This enhancement reduces redundant typing and strengthens communication consistency by automatically pulling details like names or email addresses directly from the contact record.

To create a template with variables:

1. Click your Avatar to open the menu, then select Settings and click Templates.
2. Select Add Template and, when you reach the part of the message you wish to personalize, click Add Variable Name.
3. Choose from the available list: First Name, Last Name, Preferred Name, Phone Number, or Email Address.
4. Click Save and Publish to make the template available for use.

This feature is available to all organizations that have upgraded to the latest version of Embedded Relate. If your organization is not already leveraging variables in Relate, please contact Hearsay Support or your Customer Success Manager to enable them.

Starred Conversations in Embedded Relate

To ensure feature parity across the Relate suite, Starred Conversations are now available in Embedded Relate. Advisors can now prioritize critical client threads in Salesforce just as they do on Web and Mobile, with all "starred" statuses syncing automatically across platforms for a consistent experience.

Once a conversation is starred, users can use the conversation filter to view only their high-priority threads. Additionally, if sound notifications are enabled, starred conversations use a distinct audio cue, allowing advisors to immediately recognize priority messages as they arrive.

To enable Starred Conversations for your organization, upgrade to the latest Embedded Relate Salesforce package, and then contact your Hearsay representative or Support to request activation.

Supervised Templates for Embedded Relate

Relate’s template supervision workflow has been extended to Salesforce, ensuring a consistent compliance experience across all platforms. Program and compliance teams can now apply the same review and approval workflows to templates created within Embedded Relate as they do for those created in the main Hearsay application.

When a user creates a workspace template in Salesforce, it will now automatically route through your organization’s standard compliance flow. Once approved, these templates—including those with system-generated variables—can be used to send messages that bypass manual supervision alerts, reducing queue noise while maintaining full archival records.

To enable supervised templates for Embedded Relate, upgrade to the latest Embedded Relate Salesforce package. If your organization already uses supervised templates on other Relate platforms, they will be automatically available here as well. To enable supervised templates for the first time, please contact Support or your Customer Success Manager.

Hierarchical Templates in Relate

Admins can now restrict the visibility of organization-level Relate templates based on specific organizational hierarchies. Previously, all org-level templates were visible to every user, which could lead to a cluttered template picker; now, advisors only see the messaging relevant to their specific region, division, or channel.

To configure this, admins can select a Template Region from a dropdown when creating a new Relate template. By choosing a specific hierarchy (and any applicable sub-levels), the template will only be available to users within that segment. Templates intended for universal use should keep the default All Regions setting.

This feature is available by default as part of the April 2026 Release. Please note that once a template is published, its hierarchy settings cannot be changed.

Platform 

Legacy Workspace and Accounts Screens Replaced by a Combined Screen

The Workspace and Accounts pages have been combined into a single unified screen to simplify navigation and management for users and admins. The legacy Workspace and Accounts pages have been removed and replaced with this updated experience.

OAuth-Style API Authentication

Hearsay now supports OAuth-style API authentication with expiring tokens, providing a more secure way to access APIs. Any compromised tokens are time-limited in their ability to access data. 

To learn more about enabling this OAuth-style authentication, reach out to your Yext representative.

Yextpert AI Widget

The Yextpert AI web widget has replaced the previous ‘Help’ widget on the Hearsay desktop platform. All users can now ask product-specific questions and receive real-time answers directly within Hearsay.

Compliance 

Review Screen Renamed to Supervision

The Hearsay page previously labeled as "Review" will now be labeled as "Supervision" throughout the platform. This is a UI label change only and does not impact underlying functionality.

Publishing posts with videos is now fully supported in the Hearsay Mobile by Yext and Hearsay for Intune by Yext apps.

When creating a new post, you can add a video just as you would add images. Once you select a video from your gallery, you can update the video title and customize the thumbnail before publishing.

Check out three new Embedded Relate enhancements:

• On-Demand Links in Embedded Relate
• Enhanced Filtering in Embedded Relate
• Sound Notifications in Embedded Relate

On-Demand Links in Embedded Relate

Users can now insert frequently used links—such as Calendar, Video Conference, and Client Portal URLs—directly into their messages within the Embedded Relate widget. This feature eliminates the need to manually copy and paste from external browsers, streamlining the messaging workflow.

To configure and insert links into messages:

1. Navigate to Settings by clicking your avatar in either the Conversations or Texting widget.
2. Define your desired URLs under the Calendar, Video Conference, or Client Portal fields.

Links to Insert into Messages page in Settings

Once saved, these links can be added to any message instantly. While composing a message, click the respective link icon in the composer area to insert the URL.

Links icon in message composer

This functionality is available in v4.30 and above. If your organization already has links enabled for other Relate platforms, your saved URLs will automatically appear here. To enable this functionality for the first time, please reach out to Support or your Customer Success Manager.

Enhanced Filtering in Embedded Relate

Users can now filter their conversation list by labels within the Embedded Relate widget. This enhancement improves organization and enables quicker access to specific message threads, bringing the desktop filtering experience directly into your integrated workspace.

To use this feature, open the Conversations widget and click the Filter icon to select your desired label. 

Conversations widget filters modal

To get enhanced label filtering, use this link to upgrade to the latest version (4.35). If your organization already uses labels on other Relate platforms, labels will be automatically available here as well. To enable filtering or labels for the first time, please contact Support or your Customer Success Manager.

Sound Notifications in Embedded Relate

Embedded Relate now supports sound notifications for incoming messages, ensuring users never miss a timely client communication while working in other tabs or applications.

To enable sound notifications, navigate to Settings by clicking your avatar in either the Conversations or Texting widget. From there, toggle on sound notifications and perform a test to ensure the audio is working correctly. 

Notifications page in Settings

To get sound notifications, use this link to upgrade to the latest version (4.35). Then enable the sound notification under Settings. 

Check out two new Hearsay Social updates:

• Show Full Image in Post Preview
• Event Library Refresh 

Show Full Image in Post Preview

We’ve updated image previews in the content library to ensure the entire photo is always visible when creating a post. The previous center-fill behavior has been replaced with a fit-to-frame approach that displays the full image and fills any remaining space with a blurred version of the same asset. This allows admins and users to view the full image as intended, without any context being cut off.

Event Library Refresh

We’ve refreshed the Sites Event Library to align with the modern look and feel of the rest of the platform, creating a more cohesive and intuitive experience for Agents and Advisors. The core functionality remains the same, but the interface has been streamlined with the following updates:

• Tabbed navigation: Secondary navigation items have been converted into horizontal tabs, making it faster to switch between different event views.
• Quick delete: Events can now be deleted directly from the library using the “X” on each event card, eliminating the need to open the event dialog and speeding up content cleanup.

Hearsay can no longer crawl data related to third-party shares on Facebook. Even though this is not an activity that is widely monitored, the behavior puts the affected accounts in a blocked state and prevents Hearsay from crawling other native activities for the accounts, such as posts, comments, or likes. Affected accounts are ones where the user has created a post and a third-party shared it.

To fix the issue, Hearsay has removed fields related to third-party post sharing from the Facebook crawler and will only return the number of times a post was shared by a third-party. The fix is retroactive in order to correct any reporting errors. You might need to rerun the Post All Data Report from November 9th onward to see corrected data. You also might see a temporary increase in the number of alerts for the affected accounts while we work to retroactively crawl activities that were previously blocked. 

This change was due to an API update from Facebook that prevents Hearsay from capturing details about private third-party accounts that are not connected to the platform. 

If you have any questions, please reach out to your CSM. 

Here is what's in the December 10th release:

Social

• Save Social posts as drafts
• Auto-subscribe users to campaigns
• Reauthenticate to LinkedIn before the current connection expires

Relate

• Message scheduling enhancements

Platform

• Announcement: Old Workspace and Account Overview pages being removed from platform in the February release

Data & Analytics

• Suggested to Workspaces column added to the Suggested Content Performance Report
• Timestamp added to the Text Messages Attestation History Report

Social

Save Social posts as drafts

End users can now save social posts as drafts in the Post Library, making it easier to collaborate, refine messaging, and ensure everything’s polished before publishing or submitting for approval. 

To save a post as a draft, click Save as Draft on the New Post modal. Drafts are then editable by the user or any other workspace members. Find drafts on the My Posts tab, in the Draft category. Click on a draft post to continue editing or submit the post for approval or publishing.

Save as Draft button

Draft category

The drafts feature is only available on original content and not on Suggested, Campaign, and Promoted content or Generative AI posts.

Auto-subscribe users to campaigns

Admins can now subscribe users to campaigns, ensuring more consistent social media participation and saving users time and bandwidth. When auto-subscription is turned on, all workspaces within the hierarchies the campaign is available to are automatically subscribed to that campaign. New workspaces that are added to the hierarchies are auto-subscribed as well. 

To subscribe users to a campaign, do the following:

1. In the Administration view, on the side menu, click Create. 
2. On the Campaigns tab, find the campaign you want to subscribe users to, and check the Auto-Subscribe box. 

3. On the popup modal, review the hierarchies and number of workspaces that will be subscribed, and click Turn On. 

If the checkbox is later unchecked, already subscribed workspaces remain subscribed while new workspaces added to the hierarchy will no longer automatically be subscribed to the campaign. 

Subscribed users receive an email notification with a Review Campaign link, allowing them to view campaign details and opt out if they choose.

Reauthenticate to LinkedIn before the current connection expires

Users can now renew their LinkedIn connection before it expires, preventing publishing interruptions or compliance gaps and reducing work for admins. Previously, users could only reauthenticate after their current connection had expired.

Now, when a LinkedIn connection is about to expire, users can do the following:

1. Click your profile picture, then click Workspace Settings. 
2. Select the Accounts tab. 
3. Find your LinkedIn account and click Reconnect, then follow the prompts.

The expiration notification email has also been updated with a Reconnect Now button. Clicking it takes the user to the Accounts tab, where they can reconnect. 

The Reconnect button appears when the account is within the expiration notification window configured by your organization. To check the expiration notification window timeframe, or enable the expiration notification, contact Support at support@hearsaycorp.com.

Accounts tab Reconnect button

Reconnect email

Relate

Message scheduling enhancements

The new message scheduling workflow provides a more streamlined and intuitive Desktop experience.

Previously, users had to open a modal to compose and schedule a message, which was separate from the regular message composer. Now, users can schedule messages directly from the message composer using a new Schedule Message popover. To schedule a message:

1. Compose your message in the message input field.
2. Click Schedule below the composer.
3. Select your desired send date and time.
4. Click Agree & Schedule.

To change the schedule date and time, or to unschedule the message, click View Scheduled Messages in the conversation window and click Update. 

To get this feature for your organization, contact support at Support@hearsaycorp.com with the email titled “New Relate message scheduler, December 2025”. 

Platform

Announcement: Old Workspace and Account Overview pages being removed from platform in the February release

In the February 18th release, the old individual Workspaces and Account Overview pages will be removed from the platform, replaced with the consolidated Workspaces and Accounts tab. All functionalities are available from this single tab.

The combined tab is available in the Administration view, on the Organization page. 

Workspaces & Accounts tab

Data & Analytics

Suggested to Workspaces column added to the Suggested Content Performance Report

Admins can now see which workspaces a post was suggested to in the Suggested Content Performance Report. The new Suggested to Workspaces column allows admins to track suggested post performance at the workspace level.

Timestamp added to the Text Messages Attestation History Report

A Message Timestamp column has been added to the Text Messages Attestation History Report, allowing admins to track the exact timing of attestation events.

Compliance admins can now suggest inline changes to profile items instead of opening a Suggest Changes modal, allowing for a more streamlined profile review experience in Supervision. With these inline suggestions, admins can more easily see all the other profile fields and won’t lose any work in progress due to accidentally closing a window. 

Inline suggestions example

To provide a more consistent user experience across the platform, the in-app dashboards for users and admins have been updated to Yext colors.

Examples of new colors

Here's what's in the October 29th release:

Social 

• Weekly scheduled posts emails for users now available
• Insert localized URLs into suggested posts using Smart Post variables
• Announcement: Facebook Metric Deprecation

Compliance

• Simplified Supervision actions
• Compliance email notification template update
• The old version of Supervision removed from the platform

Relate

• Use conversation labels in Embedded Relate

Platform

• Improved Workspace and Accounts filtering

Sites

• Sites URLs now automatically populate in Workspace Profiles
  

Data & Analytics 

• Send scheduled reports to additional email recipients
• Smart Post column added to Post All Data and Suggested Content Performance Reports
• Token expiration date added to the Account Directory Report
• Filter the Earned Media Value Dashboard by content tag

Social

Weekly scheduled posts emails for users now available

To help users stay informed about their upcoming scheduled content, they can now receive a weekly email every Monday morning at 9 AM summarizing their scheduled social posts for the next seven days. The email lists campaign and non-campaign posts from the user’s Calendar, sorted from earliest to latest, and includes Scheduled, Pending, and Denied posts.

The email also includes posts that need attention prior to publishing, keeping users engaged and aware of required actions. If there are more than four posts, the email includes a link to the Calendar page to see the posts and take any required actions. 

Sample email

This feature is enabled by default, but you can turn it off in the Administration tab. To turn it off, do the following:

1. In the side menu, click Settings. 
2. Under Organizational Settings, on the Content & Email tab, change the setting Weekly Content Upcoming Emails to Disabled.

When enabled for your organization, users can turn this email notification on or off themselves from their My User Settings page in the Email Subscriptions tab. The email subscription is called Weekly Upcoming Posts Email.

Insert localized URLs into suggested posts using Smart Post variables

Users with multilingual websites can now choose which language-specific URL to use when publishing suggested social posts. Previously, only English URLs were supported.

To add a URL in a different language, admins can select the User’s Website variable with the appropriate language from the variable list, for example, User’s Website (Spanish). Before publishing, the variable chip is automatically replaced with the workspace-specific URL in the corresponding language, ensuring each post links to the correct localized website. This feature requires website URLs to be correctly populated in each Workspace Profile to function properly.

Variables list with multilingual URLs

To configure this feature, please contact Support at support@hearsaycorp.com with the email title “Localized URLs in Smart Posts, October 2025.” In the email, specify which website languages you want to be added to your variables.

Announcement: Facebook Metric Deprecation

On November 15th, Facebook is deprecating Post Insights metrics for all API versions. 

As a result of the deprecations, the Post Impressions metric will no longer be available for reporting purposes and will be replaced with the Post Media View metric. No other metrics are impacted.

The two metrics are defined as follows:

• A Post Impression is the number of times your post was displayed on a person's screen. Posts include statuses, photos, links, videos, and more. 
• A Post Media View is the number of times your content (posts, stories, reels) was played or displayed. 

Since the media view represents a quantitatively close measure to an impression, we will not change our reporting schema. We will continue to use the existing Facebook Impression field, but will rename it to No of Facebook Impressions/Media Views and the content of the field will be the count of Post Media Views.

The following reports contain the Facebook Impression metric and will be impacted by the change:

• Post All Data
• Suggested Content Performance
• Tag Performance
• Breakdown by Social Account
• Breakdown by Workspace

To ensure users are aware of the update, a metric tooltip will be added to the affected reports to highlight the change.

Compliance

Simplified Supervision actions

The primary actions users can take on a Supervision item have been simplified in order to create better clarity and a more consistent workflow. Users can now select either Acceptable or Needs Attention for each item. 

• Acceptable encompasses alert dismissals or approved changes. 
• Needs Attention includes sub-actions like Deny, Suggest Changes, Spam, or Close, depending on the type of item. Needs Attention has also replaced Resolve.

Reporting is not affected during this release, but reports will be updated in a future release to reflect the new actions. 

Compliance email notification template update

The compliance email notification has been updated with a modern, more polished look and feel. In addition, marketing links have been removed from the email. 

The old version of Supervision removed from the platform

We have removed the old Supervision view from the platform. All existing links to Supervision pages will redirect to the corresponding view in the new version.

Relate

Use conversation labels in Embedded Relate

Embedded Relate users can now organize and manage their conversations more efficiently using labels. Conversation labels allow users to categorize and filter for their conversations based on their own custom criteria, such as context, urgency, or contact type. 

To use labels, click the 3 dot menu icon in the upper right corner of an open conversation, then click Label as. From there, you can apply one or more labels to the open conversation. 

Labels menu in Conversations list

To manage your labels, click your profile picture or initials, then click Settings > Labels. From here, you can add or delete labels or edit the name and color of your labels.

Manage labels page in Settings

To filter your conversations by label, click Filter > Advanced Filters and select one or more labels to filter by.

Filter modal with labels

Users can add up to 20 labels per workspace and cannot create duplicate labels.

To get conversation labels, use this link to upgrade to the latest version (4.30). Then, contact Support at support@hearsaycorp.com with the email title “Embedded Relate conversation labels, October 2025”.

Platform

Improved Workspace and Accounts filtering

The Workspaces and Accounts page has been updated with enhanced status filtering. Users can filter Workspaces by Cancelled status and filter Accounts by their associated Profile Status. Previously, these two options were only available in the old legacy version of the Workspaces and Accounts page and were not available in the new version. The new version of the page now contains all previous filtering functionalities.

Workspace Status and Profile Status options

Sites

Sites URLs now automatically populate in Workspace Profiles

Sites URLs are now automatically populated in Workspace Profiles, allowing users to create personalized social content at scale. Previously, uploading website URLs was only possible via API.

When a URL is populated, the system tags the URL according to the language of the website, so users can easily identify the language version within their Workspace Profile. When a Site has multiple languages, the Workspace Profile page shows a separate URL for each language. If the website URL changes, the Workspace Profile automatically refreshes to reflect the changes.

URLs in Workspace Profile

Data & Analytics 

Send scheduled reports to additional email recipients

Admins can now send scheduled reports to multiple recipients, saving time and effort when distributing reports to colleagues. To send a report to multiple recipients, enter and select the recipient names on the Create a scheduled report modal. For data security, you can only send the report to names and email addresses that exist in the Hearsay system for your organization.

Smart Post column added to Post All Data and Suggested Content Performance Reports

Admins can now identify whether a post contained Smart Post fields in the Post All Data and Suggested Content Performance Reports. A new Smart Post column with yes/no values allows admins to filter the downloaded report by Smart Post status and evaluate the performance of the Smart Posts vs. normal posts.

Token expiration date added to the Account Directory Report

A new Token Expires At date column in the Account Directory Report allows admins to inform users about the token expiration dates for their social media accounts. Proactively notifying users about upcoming token expiration dates helps prevent compliance gaps that occur when accounts are disconnected due to expired tokens. 

Filter the Earned Media Value Dashboard by content tag

A new Tag Filter on the Earned Media Value Dashboard allows marketing admins to calculate the media value of one or more content tags. This calculation helps admins define and tune their marketing strategy to find the most valuable type of content. 

Admins can select more than one option in the Tags filter by pressing Ctrl (Windows) or Command (Mac) when making a selection.

To reduce confusion around the functionalities within the Yext apps, we have updated the app names to Hearsay Mobile by Yext and Hearsay for Intune by Yext in the app stores. This change helps clarify that the Hearsay Mobile by Yext apps are exclusively for Hearsay Relate and Hearsay Social products and not other Yext products, like Reviews and Listings.

Along with the name update, the app icon has been changed to the Hearsay logo in Yext colors. The name appears as just “Hearsay” on mobile devices. There are no changes to any functionalities within the Hearsay Mobile by Yext app as part of this update.

To see these changes, update to the latest version of the app on a supported iOS or Android device.